Advertising and Publicity

Today, the communication discipline continues its existence in an environment where continuous development and change is experienced, organizational competition is growing day by day, and new investments and breakthroughs are made in every field. Institutions use many techniques to solve the communication problems caused by these new conditions and interact with their stakeholders.  Advertising activities are seen as one of the most important of these communication techniques. In this context, within the scope of marketing communication studies, advertising is considered as a communication discipline that creates a communication bridge between the institution and the consumer, in the promotion and sale of the relevant product or service, in the management of many phenomena such as the advertiser, advertising agency, target audience, advertising environments. With this aspect, advertising gains importance in line with both the demands and expectations of the sector and the implementation of scientific studies.

The main fields of study of the Department of Advertising and Publicity are as follows:

Advertising Strategies
Effective Advertising and Sales Strategies
Media Planning
Copywriting and Visual Design in Advertising
Ad Formats
Advertising and New Media
Ethics and Law in Advertising