26 Eylül 2017 Salı

Advertising and Publicity

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Advertising and Public Relations are two departments which are interconnected to each other. Impact domain of advertising is extending each day. Corporations, today, make great use of advertising in order to introduce and promote both themselves and their products to a larger audience. However, advertisements are only perceived and remembered by the target audience if they make themselves be noticed. Making such advertisements real requires, after all, a strategic way of thinking; therefore, analyzing some factors such as the target audience, market and rivals is of great importance. A part of Suleyman Demirel University Faculty of Communication Department of Public Relations and Advertising, this department aims to raise individuals who posses the very qualities sought by corporations, and who are able to think and evaluate in a multi-disciplinary way.